“From over 15 years of shaping high‑stakes deals, I know this to be true - organisations win their most valuable opportunities when they stop reacting to their customer’s requirements and start shaping their customer’s vision. The company that defines the ‘why’ behind the deal controls the outcome.”
Lindsay works closely with Kiwi Bid Support's key clients to strengthen their strategic bid capability, improve how they position themselves in the market, and increase their chances of winning lucrative contracts. He supports clients both before opportunities are released and throughout live tenders, helping teams connect customer insight, competitive strategy and persuasive messaging.
With more than 15 years’ experience in business development, sales strategy and complex bids, Lindsay has worked with small New Zealand businesses and major global organisations, including Microsoft and Fujitsu. His international experience spans New Zealand, Australia, the United Kingdom, Germany, Asia-Pacific and the United States.
During his time with New Zealand Trade and Enterprise in Sydney, Lindsay supported Kiwi technology and health-tech companies entering and growing in the Australian market. He has also contributed to major government and commercial pursuits, helping teams develop clear win strategies, compelling value propositions and consistent proposal narratives.
Lindsay’s approach begins with understanding why a client can win. He then helps align their capabilities with what matters most to the customer, ensuring every message, proof point and tender response reinforces a clear and credible reason to choose them.
He holds an APMP certification and brings a calm, collaborative and structured approach to complex opportunities. His focus is not simply on producing winning submissions, but on helping our clients build the strategy, systems and confidence needed to win consistently.
Qualifications
Capture Management
- Shipley Associates training
Winning Strategic Proposals
- Shipley Associates training
Strategic Proposal Writing
- Shipley Associates training
AI Writing Mastery
- LinkedIn and Udemy
APMP Foundation Certification
Marketing studies
- Massey University