"I love helping to create an environment where people are excited to contribute and are comfortable sharing ideas, because that’s when the really good thinking, and the strongest bids, come to life."
Sandy Duffin
Bid Lead
Sandy is a skilled and experienced Bid Specialist with more than 20 years’ experience working with organisations ranging from boutique firms to large global companies. She specialises in developing clear, compelling and client-focused proposals, working collaboratively with teams to shape strong bid strategies and content that communicates value and benefits with impact.
With a background in marketing, Sandy brings a strong understanding of what clients value, how they make decisions and the factors that influence their requirements. This helps her identify client motivations and turn those insights into focused bid strategies and persuasive messaging. She is skilled at shaping content that speaks directly to client priorities, clearly articulates benefits and positions the team’s offering as the most compelling solution.
Qualifications
Bachelor of Horticultural Science (majoring in marketing)
Various short courses – mainly focused on writing
Alliance training – focusing on team behaviours and creating team cultures
What You Didn't Know About Sandy
Sandy owns a 1971 VW Karmann Ghia which she loves driving and gets a workout doing so due to manual driving with no power steering.
Sandy has recently taken up golf, but she doesn't think she will be on the pro tour any time soon, maybe one day!
At 5'3", Sandy is often mistaken for being taller, which she puts down to a big personality and an even bigger.